A target audience is the specific group of consumers most likely to want your product or service, making them the primary focus of your marketing campaigns. Trying to appeal to everyone usually results in appealing to no one. Defining this specific group allows businesses to stop wasting resources and ensure advertising spends reach the exact people primed to buy. Target Audience vs. Target Market While closely related, these terms differ by scale:
Target Market: The broad, overall group of consumers a company plans to sell to (e.g., all marathon runners).
Target Audience: A smaller, highly specific subset within that market being reached by a particular advertisement or campaign (e.g., prospective runners of the Boston Marathon living in Massachusetts). Four Core Methods of Audience Segmentation
To find a target audience, businesses group consumers using four main categories of data: How to Identify Your Target Audience in 5 steps – Adobe
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