A platform is a foundational structure or environment that allows other applications, technologies, or people to interact, build, and operate. Rather than just being a single product or service, a platform connects different groups—such as creators and consumers, or developers and end-users—to generate shared value. Platforms generally fall into a few major categories: 1. Technology & Digital Platforms
Computing Platforms: The underlying hardware and operating systems on which software runs (e.g., Microsoft Windows, Apple’s iOS, and Linux).
Cloud & App Platforms: Infrastructure environments that let developers build and host software without managing physical servers (e.g., Amazon Web Services or Google Cloud). 2. Digital Marketplaces & Ecosystems
Social & Matchmaking Platforms: Networks that connect users, sellers, and buyers in one place. Examples include Uber, Airbnb, and Amazon Marketplace.
Content Platforms: Digital services that allow users to publish or stream media (e.g., YouTube, WordPress, and Steam). 3. Physical & Everyday Platforms
Transportation & Engineering: Raised, flat surfaces where people stand or work, such as a railway platform or a massive oil rig platform in the ocean.
Politics & Business: A stated set of principles or policy goals that a political party campaigns on. Why do platforms matter? Platform strategy, explained | MIT Sloan
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