Click-through rate (CTR) is a digital marketing metric that measures the percentage of people who click on a link, advertisement, or email after seeing it. It is a core indicator of how relevant and compelling your content is to your target audience. The CTR Formula
CTR is calculated by dividing the total number of clicks by the total number of impressions (views), then multiplying by 100 to get a percentage.
CTR=(Total ClicksTotal Impressions)×100CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100
Example: If a Google Search ad is shown 1,000 times (impressions) and receives 50 clicks, the CTR is 5%. Industry Benchmarks
What qualifies as a “good” CTR varies drastically depending on the platform, marketing channel, and industry.
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